200,000 stitches. To prevent dust build up vacuum regularly. Vacuum towards the lying direction of the threads. If a liquid spills on the rug then immediately absorb as much as you can with paper towels. It is important to not rub the rug when cleaning, if you rub any stains when cleaning this will cause the stain to penetrate further. Try to avoid using excess of water and shampoo when cleaning your rug. Get professional cleaning service if your need it.